Get to know the SPB Method

Your Map to Successful Positioning

In today's competitive landscape, the success of a brand goes far beyond just offering products and services. To really conquer the market, your brand needs to genuinely connect with the public. And this is only possible when there is clarity about your identity and purpose.

O SPB method was created for entrepreneurs and business leaders who want to go further. It is designed for those who want to discover the true potential of your identity and use it to strategically align the brand's positioning. With SPB, your brand becomes strong, magnetic and irresistible.

What is the SPB Method?

Over the course of 7 intensive weeks, we will dive deep into your story and map out your identity. Our goal is to analyze your communication style, identifying archetypes that best represent your brand and integrate it all into a branding strategy to create real and meaningful connections with your audience. All this is done in a practical and effective way so that you can apply the findings to your positioning from the very first week.

You will be clear about who your brand is and how it should present itself to the market, giving you a positioning map that will guide your company to success.

Practical and flexible application

O SPB method can be applied in individual or groupdepending on your needs. In addition, it is a practicalThis means you'll see tangible results quickly. At the end of the 7 weeks, you will have a complete and detailed map in your hands, ready for strategic implementation.

Why is the SPB Method for You?

If you are ready to take the next step and build a brand that truly reflects its essence, while conquering the market with authenticity and purposeThe SPB method is the solution. This method is made for entrepreneurs looking for more than growth - it is for those who want to create a brand that resonates deeply with their audience and generates consistent, long-term results.

How does the SPB Method work?

Duration
7 weeks
Format
3 face-to-face meetings and 4 online (1 hour per session)
Objective
Align your brand's positioning through an in-depth analysis of identity, archetypes, symbols, communication profile and narrative. At the end, you will have your positioning map ready for practical application.

Ready to Transform Your Brand?

If you want to take the next step in building a strong, connected and authentic brand, fill in your name and contact details now, and I'll get in touch with you myself.

Find out how SPB method can transform your brand and take it to the next level.

Branding consultancy that makes you the obvious choice

Positioning, visual identity and a growth-oriented social content engine.

Schedule a 15-minute conversation

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Offer: Branding Consulting, SPB Mentoring (Your Positioning in Branding), Lectures and Creative Direction for leaders and personal brands.

How I help: I reveal the identity (archetypes), organize the narrative axis and transform it into a clear positioning, a coherent visual identity and a digital presence that generates demand.

Deliverables (choose the mix):

SPB Sprint - positioning map, archetypes (triad), narrative axis, central message and tagline.
Visual Identity Management - identity guide (logo suite, colors, typography, symbols), brand book and media use.
Social Content Engine - content pillars, 30-60 day calendar, Reels scripts, templates and photography guide.
Website & SEO Starter - personal page/mini-site (1-5 pages), on-page SEO and analytics.
Keynote & Speaking - talks on identity, positioning and leadership for teams and events.

CTA: Schedule a 15-minute conversation

Source

https://edsonaraujo.com.br

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