Who I am

I'm Edson Araujo, a branding specialist with a clear mission: serve and inspire people and companies to discover the transformative power of their identity. I believe that the true value of a brand lies in its authenticity and the impact it generates, both in the personal relationships how much in business.

I was born in Rio de Janeiro, and from a very early age, I already stood out in the arts, drawing, painting, sculpture, poetry and music.

My formal career began at the age of 14. And although I studied law, business and music, I always developed my artistic potential, transforming this potential into a creative agency at the age of 29.

Working with identity and positioning in branding have always been passions of my career as a creative entrepreneur. And this is a reflection of my desire to making my clients' stories reveal value, meaning, significance and purpose.

Husband and father

Christian with a mission

Entrepreneur with a purpose

Artist by nature

Triathlete: Because life is on the move

Speaker: I open my mouth and I speak

Writer: What has Value has History

Mentoring Leaders

I believe in the power of identity to define purpose and positioning. That's why I've dedicated my career to bringing content that educates entrepreneurs on how to position themselves in their branding, revealing the map of positioning.

I'm an entrepreneur and run a number of companies in Brazil and the United States, such as Tribocom Group and Creative Spear Digital Marketing agencies and Sharp Speara real estate developer.

I am on a path of success and prosperity, navigating my branding, and I invite you to follow this path, discovering your positioning map, through the SPB Method - Your Positioning in Branding.