Specialist in Branding, Archetype Analysis and Positioning, creator of the SPB Method (Your Positioning in Branding), I help entrepreneurs to find the the power of your identity through the discovery of his Positioning map. By eliminating the noise in your communication by aligning your narrative axis with your purpose, you can make your brand attractive enough to occupy the leadership position.
I'm Edson Araujo, a branding specialist with a clear mission: serve and inspire people and companies to discover the transformative power of their identity. I believe that the true value of a brand lies in its authenticity and the impact it generates, both in the personal relationships how much in business.
My overcoming and dreams brought me to the United States 8 years ago, where I dedicate myself to helping entrepreneurs and leaders to positioning your brands strategicallycreating real and lasting connections with the market. Through a unique approach that combines archetypal profile analysis, communication, narrative e symbolismI am developing a positioning map for each client, allowing their brands to be strong, authentic and inspiring.
I also work as a brand positioningI'm also a consultant, helping companies to better understand who they are and how they can stand out from the competition. I also own a digital marketing agency and a real estate developerThis allows me to bring a practical and strategic vision to different business sectors.
My mission is to show that when a brand knows its essence and communicates its clear identityIt generates value, inspires confidence and achieves extraordinary results.
Let's go together discover the potential of your identity and position your brand for success?
Your Map to Successful Positioning
In today's competitive landscape, the success of a brand goes far beyond just offering products and services. To really conquer the market, your brand needs to genuinely connect with the public. And this is only possible when there is clarity about your identity and purpose.
O SPB method was created for entrepreneurs and business leaders who want to go further. It is designed for those who want to discover the true potential of your identity and use it to strategically align the brand's positioning. With SPB, your brand becomes strong, magnetic and irresistible.
Over the course of 7 intensive weeks, we will dive deep into your story and map out your identity. Our goal is to analyze your communication style, identifying archetypes that best represent your brand and integrate it all into a branding strategy to create real and meaningful connections with your audience. All this is done in a practical and effective way so that you can apply the findings to your positioning from the very first week.
You will be clear about who your brand is and how it should present itself to the market, giving you a positioning map that will guide your company to success.
O SPB method can be applied in individual or groupdepending on your needs. In addition, it is a practicalThis means you'll see tangible results quickly. At the end of the 7 weeks, you will have a complete and detailed map in your hands, ready for strategic implementation.
If you are ready to take the next step and build a brand that truly reflects its essence, while conquering the market with authenticity and purposeThe SPB method is the solution. This method is made for entrepreneurs looking for more than growth - it is for those who want to create a brand that resonates deeply with their audience and generates consistent, long-term results.
If you want to take the next step in building a strong, connected and authentic brand, fill in your name and contact details now, and I'll get in touch with you myself.
Find out how SPB method can transform your brand and take it to the next level.
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+1 (407) 308-4965
