{"id":193,"date":"2024-10-16T17:27:59","date_gmt":"2024-10-16T20:27:59","guid":{"rendered":"https:\/\/edsonaraujo.com.br\/?page_id=193"},"modified":"2025-09-05T12:52:08","modified_gmt":"2025-09-05T15:52:08","slug":"metodo-spb","status":"publish","type":"page","link":"https:\/\/edsonaraujo.com.br\/en\/metodo-spb\/","title":{"rendered":"SPB method"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-83chsp-f7ddf7ba73fa2c03e3a0a0e68e53ad15\">\n.avia-section.av-83chsp-f7ddf7ba73fa2c03e3a0a0e68e53ad15{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/caravella.jpg);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-83chsp-f7ddf7ba73fa2c03e3a0a0e68e53ad15 .av-section-color-overlay{\nopacity:0.8;\nbackground-color:#020202;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-83chsp-f7ddf7ba73fa2c03e3a0a0e68e53ad15 main_color 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class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7mw81d-6d28f655128ecd1bb1b4d9066a03042a\">\n#top .av-special-heading.av-7mw81d-6d28f655128ecd1bb1b4d9066a03042a{\npadding-bottom:10px;\ncolor:#b78d46;\nfont-size:54px;\n}\nbody .av-special-heading.av-7mw81d-6d28f655128ecd1bb1b4d9066a03042a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-7mw81d-6d28f655128ecd1bb1b4d9066a03042a .av-special-heading-tag{\nfont-size:54px;\n}\n.av-special-heading.av-7mw81d-6d28f655128ecd1bb1b4d9066a03042a .special-heading-inner-border{\nborder-color:#4f4f4f;\n}\n.av-special-heading.av-7mw81d-6d28f655128ecd1bb1b4d9066a03042a .av-subheading{\nfont-size:20px;\ncolor:#c6c6c6;\n}\nbody .av-special-heading.av-7mw81d-6d28f655128ecd1bb1b4d9066a03042a .av-special-heading-tag .heading-wrap:before{\nborder-color:#4f4f4f;\n}\nbody .av-special-heading.av-7mw81d-6d28f655128ecd1bb1b4d9066a03042a .av-special-heading-tag .heading-wrap:after{\nborder-color:#4f4f4f;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-7mw81d-6d28f655128ecd1bb1b4d9066a03042a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-7mw81d-6d28f655128ecd1bb1b4d9066a03042a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-7mw81d-6d28f655128ecd1bb1b4d9066a03042a av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-2  el_after_av_hr  avia-builder-el-last  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Get to know the SPB Method <\/h3><div class='av_custom_color av-subheading av-subheading_below'><p>Your Map to Successful Positioning<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-7jyutt-656514eb904300e83e5e999d5084b160 main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-193'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7dc4ox-9fd6d4b7b68ef5ec79132e7bf93edf6c\">\n#top .hr.hr-invisible.av-7dc4ox-9fd6d4b7b68ef5ec79132e7bf93edf6c{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-7dc4ox-9fd6d4b7b68ef5ec79132e7bf93edf6c hr-invisible  avia-builder-el-4  el_before_av_one_full  avia-builder-el-first'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-767i9l-049d09e5c3d66766b4bf1d04e2ff9189 av_one_full  avia-builder-el-5  el_after_av_hr  el_before_av_one_half  first flex_column_div'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-72v5pd-32b2e82e39284b5c1273381697985942\">\n#top .hr.hr-invisible.av-72v5pd-32b2e82e39284b5c1273381697985942{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-72v5pd-32b2e82e39284b5c1273381697985942 hr-invisible  avia-builder-el-6  avia-builder-el-no-sibling'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/div><div  class='flex_column av-6uaild-2bfe46c0df519ba4aae4e5f104960cc6 av_one_half  avia-builder-el-7  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6psxgp-0f99edc6043656d55f4a59796169b848\">\n#top .av_textblock_section.av-6psxgp-0f99edc6043656d55f4a59796169b848 .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-6psxgp-0f99edc6043656d55f4a59796169b848'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In today's competitive landscape, the success of a brand goes far beyond just offering products and services. To really conquer the market, your brand needs to <strong>genuinely connect<\/strong> with the public. And this is only possible when there is <strong>clarity about your identity and purpose<\/strong>.<\/p>\n<p>O <strong>SPB method<\/strong> was created for entrepreneurs and business leaders who want to go further. It is designed for those who want to <strong>discover the true potential of your identity<\/strong> and use it to strategically align the brand's positioning. With SPB, your brand becomes <strong>strong, magnetic and irresistible<\/strong>.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-6kznt5-9afdd6ab35cbf2abb31bf8da1875dd58 av_one_half  avia-builder-el-9  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6e7dtt-866ec255a1b865ac0aedbcbd10e2d1ff\">\n.avia-image-container.av-6e7dtt-866ec255a1b865ac0aedbcbd10e2d1ff img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-6e7dtt-866ec255a1b865ac0aedbcbd10e2d1ff .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-6e7dtt-866ec255a1b865ac0aedbcbd10e2d1ff av-styling- avia-align-center  avia-builder-el-10  avia-builder-el-no-sibling'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img 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https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-posocionamento-001-705x397.png 705w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-posocionamento-001.png 1920w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-683fm9-6af969be8eb084bdb9d6cf86be7172e2 av_one_half  avia-builder-el-11  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5zn221-4cd17cdb04a0ecdd5eca3aa90114a4ed\">\n.avia-image-container.av-5zn221-4cd17cdb04a0ecdd5eca3aa90114a4ed img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-5zn221-4cd17cdb04a0ecdd5eca3aa90114a4ed .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-5zn221-4cd17cdb04a0ecdd5eca3aa90114a4ed av-styling- avia-align-center  avia-builder-el-12  avia-builder-el-no-sibling'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-86 avia-img-lazy-loading-not-86 avia_image' src=\"https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-caravela-001-1030x579.png\" alt='' title='slider 1920x1080 caravel 001'  height=\"579\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-caravela-001-1030x579.png 1030w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-caravela-001-300x169.png 300w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-caravela-001-768x432.png 768w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-caravela-001-1536x864.png 1536w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-caravela-001-1500x844.png 1500w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-caravela-001-705x397.png 705w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-caravela-001.png 1920w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-5xgkft-8e89517f5edf03f476bdfcd2f0e0a6e2 av_one_half  avia-builder-el-13  el_after_av_one_half  el_before_av_hr  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5n6jg9-dba083d7515b4a28f1adcd333b203715\">\n#top .av-special-heading.av-5n6jg9-dba083d7515b4a28f1adcd333b203715{\npadding-bottom:10px;\ncolor:#b78d46;\nfont-size:40px;\n}\nbody .av-special-heading.av-5n6jg9-dba083d7515b4a28f1adcd333b203715 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-5n6jg9-dba083d7515b4a28f1adcd333b203715 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-5n6jg9-dba083d7515b4a28f1adcd333b203715 .special-heading-inner-border{\nborder-color:#4f4f4f;\n}\n.av-special-heading.av-5n6jg9-dba083d7515b4a28f1adcd333b203715 .av-subheading{\nfont-size:20px;\n}\nbody .av-special-heading.av-5n6jg9-dba083d7515b4a28f1adcd333b203715 .av-special-heading-tag .heading-wrap:before{\nborder-color:#4f4f4f;\n}\nbody .av-special-heading.av-5n6jg9-dba083d7515b4a28f1adcd333b203715 .av-special-heading-tag .heading-wrap:after{\nborder-color:#4f4f4f;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-5n6jg9-dba083d7515b4a28f1adcd333b203715 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-5n6jg9-dba083d7515b4a28f1adcd333b203715 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-5n6jg9-dba083d7515b4a28f1adcd333b203715 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-14  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >What is the SPB Method?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5i18xd-ccd1c5dbabc9fa8cd3e74b640f124573\">\n#top .hr.hr-invisible.av-5i18xd-ccd1c5dbabc9fa8cd3e74b640f124573{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-5i18xd-ccd1c5dbabc9fa8cd3e74b640f124573 hr-invisible  avia-builder-el-15  el_after_av_heading  el_before_av_textblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xwcp-cae9dbe2d0512e9109142da87f188817\">\n#top .av_textblock_section.av-1xwcp-cae9dbe2d0512e9109142da87f188817 .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-1xwcp-cae9dbe2d0512e9109142da87f188817'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Over the course of 7 intensive weeks, we will dive deep into your story and map out your identity. Our goal is to <strong>analyze your communication style<\/strong>, <strong>identifying archetypes<\/strong> that best represent your brand and integrate it all into a <strong>branding strategy<\/strong> to create <strong>real and meaningful connections<\/strong> with your audience. All this is done in a practical and effective way so that you can apply the findings to your positioning from the very first week.<\/p>\n<p>You will be clear about <strong>who your brand is<\/strong> and how it should present itself to the market, giving you a <strong>positioning map<\/strong> that will guide your company to success.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-55f4xl-cbc37787c038080c3434a2eab7ba051e\">\n#top .hr.hr-invisible.av-55f4xl-cbc37787c038080c3434a2eab7ba051e{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-55f4xl-cbc37787c038080c3434a2eab7ba051e hr-invisible  avia-builder-el-17  el_after_av_one_half  avia-builder-el-last'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4z9xyx-d8a43ee298b184e28bdb869cc9d6d025\">\n.avia-section.av-4z9xyx-d8a43ee298b184e28bdb869cc9d6d025{\nbackground-color:#3d3d3d;\nbackground-image:url(https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080_black.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-4z9xyx-d8a43ee298b184e28bdb869cc9d6d025 main_color avia-section-default avia-no-border-styling  avia-builder-el-18  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap sidebar_right'  data-section-bg-repeat='no-repeat'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-193'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4vgmap-812126b55564a9879461a95413b71338\">\n#top .hr.hr-invisible.av-4vgmap-812126b55564a9879461a95413b71338{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-4vgmap-812126b55564a9879461a95413b71338 hr-invisible  avia-builder-el-19  el_before_av_one_half  avia-builder-el-first'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4p9vs1-9c866457ea88d4d0f914be7dec9b6a33 av_one_half  avia-builder-el-20  el_after_av_hr  el_before_av_one_half  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4hd8v5-57a0b86799fc10bdd16f10d2513f361e\">\n#top .av-special-heading.av-4hd8v5-57a0b86799fc10bdd16f10d2513f361e{\npadding-bottom:10px;\ncolor:#b78d46;\nfont-size:40px;\n}\nbody .av-special-heading.av-4hd8v5-57a0b86799fc10bdd16f10d2513f361e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-4hd8v5-57a0b86799fc10bdd16f10d2513f361e .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-4hd8v5-57a0b86799fc10bdd16f10d2513f361e .special-heading-inner-border{\nborder-color:#4f4f4f;\n}\n.av-special-heading.av-4hd8v5-57a0b86799fc10bdd16f10d2513f361e .av-subheading{\nfont-size:20px;\n}\nbody .av-special-heading.av-4hd8v5-57a0b86799fc10bdd16f10d2513f361e .av-special-heading-tag .heading-wrap:before{\nborder-color:#4f4f4f;\n}\nbody .av-special-heading.av-4hd8v5-57a0b86799fc10bdd16f10d2513f361e .av-special-heading-tag .heading-wrap:after{\nborder-color:#4f4f4f;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-4hd8v5-57a0b86799fc10bdd16f10d2513f361e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-4hd8v5-57a0b86799fc10bdd16f10d2513f361e .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-4hd8v5-57a0b86799fc10bdd16f10d2513f361e av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-21  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Practical and flexible application<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4cfuah-17d7f105641100f7c7b31a09c06dec9e\">\n#top .hr.hr-invisible.av-4cfuah-17d7f105641100f7c7b31a09c06dec9e{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-4cfuah-17d7f105641100f7c7b31a09c06dec9e hr-invisible  avia-builder-el-22  el_after_av_heading  el_before_av_textblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-46l99t-6458ed9d8452c1f1fe375f05e2c3ab29\">\n#top .av_textblock_section.av-46l99t-6458ed9d8452c1f1fe375f05e2c3ab29 .avia_textblock{\nfont-size:15px;\ncolor:#e8e8e8;\n}\n<\/style>\n<section  class='av_textblock_section av-46l99t-6458ed9d8452c1f1fe375f05e2c3ab29'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>O <strong>SPB method<\/strong> can be applied in <strong>individual or group<\/strong>depending on your needs. In addition, it is a <strong>practical<\/strong>This means you'll see tangible results quickly. At the end of the 7 weeks, you will have a complete and detailed map in your hands, ready for strategic implementation.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-ega35-3fc38597f795f33064d423a4be9383bc av_one_half  avia-builder-el-24  el_after_av_one_half  el_before_av_hr  flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3w7qih-0ad3626f1a8b0d7745f317299fc8bc11\">\n#top .av-special-heading.av-3w7qih-0ad3626f1a8b0d7745f317299fc8bc11{\npadding-bottom:10px;\ncolor:#b78d46;\nfont-size:40px;\n}\nbody .av-special-heading.av-3w7qih-0ad3626f1a8b0d7745f317299fc8bc11 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-3w7qih-0ad3626f1a8b0d7745f317299fc8bc11 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-3w7qih-0ad3626f1a8b0d7745f317299fc8bc11 .special-heading-inner-border{\nborder-color:#4f4f4f;\n}\n.av-special-heading.av-3w7qih-0ad3626f1a8b0d7745f317299fc8bc11 .av-subheading{\nfont-size:20px;\n}\nbody .av-special-heading.av-3w7qih-0ad3626f1a8b0d7745f317299fc8bc11 .av-special-heading-tag .heading-wrap:before{\nborder-color:#4f4f4f;\n}\nbody .av-special-heading.av-3w7qih-0ad3626f1a8b0d7745f317299fc8bc11 .av-special-heading-tag .heading-wrap:after{\nborder-color:#4f4f4f;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-3w7qih-0ad3626f1a8b0d7745f317299fc8bc11 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-3w7qih-0ad3626f1a8b0d7745f317299fc8bc11 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-3w7qih-0ad3626f1a8b0d7745f317299fc8bc11 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-25  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Why is the SPB Method for You?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3qxmdl-5dd0ffa95114bf5a5201930b7384e5dc\">\n#top .hr.hr-invisible.av-3qxmdl-5dd0ffa95114bf5a5201930b7384e5dc{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-3qxmdl-5dd0ffa95114bf5a5201930b7384e5dc hr-invisible  avia-builder-el-26  el_after_av_heading  el_before_av_textblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3meq6h-c4449373f3d9396e2da9d4a08c08ee9d\">\n#top .av_textblock_section.av-3meq6h-c4449373f3d9396e2da9d4a08c08ee9d .avia_textblock{\nfont-size:15px;\ncolor:#e8e8e8;\n}\n<\/style>\n<section  class='av_textblock_section av-3meq6h-c4449373f3d9396e2da9d4a08c08ee9d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>If you are <strong>ready to take the next step<\/strong> and build a brand that truly reflects its essence, <strong>while conquering the market with authenticity and purpose<\/strong>The SPB method is the solution. This method is <strong>made for entrepreneurs looking for more than growth<\/strong> - it is for those who want to create a brand that resonates deeply with their audience and generates consistent, long-term results.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ccv69-c8aec8583492ffe8e77c2de2836dcaf8\">\n#top .hr.hr-invisible.av-3ccv69-c8aec8583492ffe8e77c2de2836dcaf8{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-3ccv69-c8aec8583492ffe8e77c2de2836dcaf8 hr-invisible  avia-builder-el-28  el_after_av_one_half  avia-builder-el-last'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-37tssx-812269ffdef3ac546d1a6d03a4df7471 main_color avia-section-default avia-no-border-styling  avia-builder-el-29  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-193'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b3149-41503ed4571798d7281d48babd239ea9\">\n#top .hr.hr-invisible.av-b3149-41503ed4571798d7281d48babd239ea9{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-b3149-41503ed4571798d7281d48babd239ea9 hr-invisible  avia-builder-el-30  el_before_av_one_full  avia-builder-el-first'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2u46qp-981cb0d67221d71c6f00f70d5420402f av_one_full  avia-builder-el-31  el_after_av_hr  el_before_av_one_half  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2pinmx-8905118f2e179b51b7ae3a46e0f59d50\">\n#top .av-special-heading.av-2pinmx-8905118f2e179b51b7ae3a46e0f59d50{\npadding-bottom:10px;\ncolor:#b78d46;\nfont-size:54px;\n}\nbody .av-special-heading.av-2pinmx-8905118f2e179b51b7ae3a46e0f59d50 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-2pinmx-8905118f2e179b51b7ae3a46e0f59d50 .av-special-heading-tag{\nfont-size:54px;\n}\n.av-special-heading.av-2pinmx-8905118f2e179b51b7ae3a46e0f59d50 .special-heading-inner-border{\nborder-color:#4f4f4f;\n}\n.av-special-heading.av-2pinmx-8905118f2e179b51b7ae3a46e0f59d50 .av-subheading{\nfont-size:20px;\n}\nbody .av-special-heading.av-2pinmx-8905118f2e179b51b7ae3a46e0f59d50 .av-special-heading-tag .heading-wrap:before{\nborder-color:#4f4f4f;\n}\nbody .av-special-heading.av-2pinmx-8905118f2e179b51b7ae3a46e0f59d50 .av-special-heading-tag .heading-wrap:after{\nborder-color:#4f4f4f;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-2pinmx-8905118f2e179b51b7ae3a46e0f59d50 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-2pinmx-8905118f2e179b51b7ae3a46e0f59d50 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-2pinmx-8905118f2e179b51b7ae3a46e0f59d50 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-32  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >How does the SPB Method work?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2i9aop-d6fe044eb0a5573e39672a1c5b382428\">\n#top .hr.hr-invisible.av-2i9aop-d6fe044eb0a5573e39672a1c5b382428{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-2i9aop-d6fe044eb0a5573e39672a1c5b382428 hr-invisible  avia-builder-el-33  el_after_av_heading  avia-builder-el-last'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-2d3m9t-75c0fe733462ae028491c08f75c972f1 av_one_half  avia-builder-el-34  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27rpbl-1f1e3fe129f840495aca00d2e59e472b\">\n#top .avia-icon-list-container.av-27rpbl-1f1e3fe129f840495aca00d2e59e472b .iconlist_icon{\ncolor:#b78d46;\nfont-size:15px;\n}\n#top #wrap_all .avia-icon-list-container.av-27rpbl-1f1e3fe129f840495aca00d2e59e472b .av_iconlist_title{\nfont-size:15px;\ncolor:#b78d46;\n}\n.avia-icon-list-container.av-27rpbl-1f1e3fe129f840495aca00d2e59e472b .iconlist_content{\nfont-size:17px;\n}\n<\/style>\n<div  class='avia-icon-list-container av-27rpbl-1f1e3fe129f840495aca00d2e59e472b  avia-builder-el-35  avia-builder-el-no-sibling'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-27rpbl-1f1e3fe129f840495aca00d2e59e472b avia-iconlist-animate'>\n<li><div class='iconlist_icon av-24ha7d-7e690d842829fdbd1d94e2b6d592841c avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue845' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color'  itemprop=\"headline\" >Duration<\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><p>7 weeks<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-6n815-9a7aa73185c435194fee17ef78924ad8 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue845' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color'  itemprop=\"headline\" >Format<\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><p>3 face-to-face meetings and 4 online (1 hour per session)<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-1r4ic1-f8d2c0f8bebf6091e3bb2ec78b9f2bd1 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue845' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color'  itemprop=\"headline\" >Objective<\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><p>Align your brand's positioning through an in-depth analysis of identity, archetypes, symbols, communication profile and narrative. At the end, you will have your <strong>positioning map<\/strong> ready for practical application.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div><div  class='flex_column av-1i7aah-1c6bea06a965d19ebb90a46b55839de1 av_one_half  avia-builder-el-36  el_after_av_one_half  el_before_av_hr  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ek3ap-76c34f7674e9552dbaddaef4e603b5bd\">\n#top .av-special-heading.av-1ek3ap-76c34f7674e9552dbaddaef4e603b5bd{\npadding-bottom:10px;\ncolor:#4f4f4f;\nfont-size:40px;\n}\nbody .av-special-heading.av-1ek3ap-76c34f7674e9552dbaddaef4e603b5bd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-1ek3ap-76c34f7674e9552dbaddaef4e603b5bd .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-1ek3ap-76c34f7674e9552dbaddaef4e603b5bd .special-heading-inner-border{\nborder-color:#4f4f4f;\n}\n.av-special-heading.av-1ek3ap-76c34f7674e9552dbaddaef4e603b5bd .av-subheading{\nfont-size:20px;\n}\nbody .av-special-heading.av-1ek3ap-76c34f7674e9552dbaddaef4e603b5bd .av-special-heading-tag .heading-wrap:before{\nborder-color:#4f4f4f;\n}\nbody .av-special-heading.av-1ek3ap-76c34f7674e9552dbaddaef4e603b5bd .av-special-heading-tag .heading-wrap:after{\nborder-color:#4f4f4f;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-1ek3ap-76c34f7674e9552dbaddaef4e603b5bd .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-1ek3ap-76c34f7674e9552dbaddaef4e603b5bd .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-1ek3ap-76c34f7674e9552dbaddaef4e603b5bd av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-37  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Ready to Transform Your Brand?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17t2u9-4126cab1e4aa0af1a528e1c27a519ac6\">\n#top .hr.hr-invisible.av-17t2u9-4126cab1e4aa0af1a528e1c27a519ac6{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-17t2u9-4126cab1e4aa0af1a528e1c27a519ac6 hr-invisible  avia-builder-el-38  el_after_av_heading  el_before_av_textblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14u0o9-ee688ef8c978a9fb7e9d8e9e2cc194bc\">\n#top .av_textblock_section.av-14u0o9-ee688ef8c978a9fb7e9d8e9e2cc194bc .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-14u0o9-ee688ef8c978a9fb7e9d8e9e2cc194bc'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>If you want to take the next step in building a strong, connected and authentic brand, fill in your name and contact details now, and I'll get in touch with you myself.<\/p>\n<p>Find out how <strong>SPB method<\/strong> can transform your brand and take it to the next level.<\/p>\n<\/div><\/section><br \/>\n<form action=\"https:\/\/edsonaraujo.com.br\/en\/metodo-spb\/\" method=\"post\" data-fields-with-error=\"Found errors in the following field(s):\" class=\"avia_ajax_form av-form-labels-hidden   avia-builder-el-40  el_after_av_textblock  avia-builder-el-last  av-custom-form-color av-dark-form\" data-avia-form-id=\"1\" data-avia-redirect='' data-trp-original-action=\"https:\/\/edsonaraujo.com.br\/en\/metodo-spb\/\" ><fieldset><p class='first_form  form_element form_fullwidth' id='element_avia_1_1'><label for=\"avia_1_1\">Your Name <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_1_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_1_1\" value=\"\"  placeholder='Your Name*'\/><\/p><p class='first_form  form_element form_fullwidth' id='element_avia_2_1'><label for=\"avia_2_1\">Your E-Mail <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_2_1\" class=\"text_input is_email\" type=\"text\" id=\"avia_2_1\" value=\"\"  placeholder='Your E-Mail*'\/><\/p><p class='first_form  form_element form_fullwidth av-last-visible-form-element' id='element_avia_3_1'><label for=\"avia_3_1\">Your phone number <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_3_1\" class=\"text_input is_phone\" type=\"text\" id=\"avia_3_1\" value=\"\"  placeholder='Your Phone*'\/><\/p><p class=\"hidden\"><input type=\"text\" name=\"avia_4_1\" class=\"hidden\" id=\"avia_4_1\" value=\"\" \/><\/p><p class=\"form_element\"><input type=\"hidden\" value=\"1\" name=\"avia_generated_form1\" \/><input type=\"submit\" value=\"I want the SPB Method\" class=\"button\"  data-sending-label=\"Sending\"\/><\/p><\/fieldset><input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form><div id=\"ajaxresponse_1\" class=\"ajaxresponse ajaxresponse_1 hidden\"><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-anrqh-78a145e7e495ff76f787c94eccdc42cc\">\n#top .hr.hr-invisible.av-anrqh-78a145e7e495ff76f787c94eccdc42cc{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-anrqh-78a145e7e495ff76f787c94eccdc42cc hr-invisible  avia-builder-el-41  el_after_av_one_half  avia-builder-el-last'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1132nd-d155d25f59ec5dcceb9ef7180f38e799\">\n.avia-section.av-1132nd-d155d25f59ec5dcceb9ef7180f38e799{\nbackground-color:#3d3d3d;\nbackground-image:url(https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080_black.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-1132nd-d155d25f59ec5dcceb9ef7180f38e799 main_color avia-section-default avia-no-border-styling  avia-builder-el-42  el_after_av_section  avia-builder-el-last  avia-bg-style-fixed container_wrap sidebar_right'  data-section-bg-repeat='no-repeat'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-193'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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