{"id":15,"date":"2024-10-08T18:37:59","date_gmt":"2024-10-08T21:37:59","guid":{"rendered":"https:\/\/edsonaraujo.com.br\/new\/?page_id=15"},"modified":"2024-10-11T17:45:16","modified_gmt":"2024-10-11T20:45:16","slug":"home","status":"publish","type":"page","link":"https:\/\/edsonaraujo.com.br\/en\/","title":{"rendered":"Home"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m210njhh-3db98a8c5814c1909c8d941ea67f17ba\">\n.avia-section.av-m210njhh-3db98a8c5814c1909c8d941ea67f17ba{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-1.png);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m210njhh-3db98a8c5814c1909c8d941ea67f17ba main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  data-section-bg-repeat='no-repeat'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m210vyw3-675e8a15e858ee870efc4e6239ace800\">\n#top .hr.hr-invisible.av-m210vyw3-675e8a15e858ee870efc4e6239ace800{\nheight:200px;\n}\n<\/style>\n<div  class='hr av-m210vyw3-675e8a15e858ee870efc4e6239ace800 hr-invisible  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1kron-fca19e8a86920abf5135c8ac5d9aadbf av_one_half  avia-builder-el-2  el_after_av_hr  el_before_av_hr  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m210x0lq-43a014b72e169a334c0c2d7b4a2e4505\">\n#top .av-special-heading.av-m210x0lq-43a014b72e169a334c0c2d7b4a2e4505{\npadding-bottom:10px;\ncolor:#b78d46;\nfont-size:56px;\n}\nbody .av-special-heading.av-m210x0lq-43a014b72e169a334c0c2d7b4a2e4505 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m210x0lq-43a014b72e169a334c0c2d7b4a2e4505 .av-special-heading-tag{\nfont-size:56px;\n}\n.av-special-heading.av-m210x0lq-43a014b72e169a334c0c2d7b4a2e4505 .special-heading-inner-border{\nborder-color:#b78d46;\n}\n.av-special-heading.av-m210x0lq-43a014b72e169a334c0c2d7b4a2e4505 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m210x0lq-43a014b72e169a334c0c2d7b4a2e4505 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m210x0lq-43a014b72e169a334c0c2d7b4a2e4505 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m210x0lq-43a014b72e169a334c0c2d7b4a2e4505 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Edson Araujo<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m211et6a-8f630c325e520faca05484bc89b3c41b\">\n#top .av_textblock_section.av-m211et6a-8f630c325e520faca05484bc89b3c41b .avia_textblock{\nfont-size:17px;\ncolor:#d8d8d8;\n}\n<\/style>\n<section  class='av_textblock_section av-m211et6a-8f630c325e520faca05484bc89b3c41b'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Specialist in Branding, Archetype Analysis and Positioning,<strong> creator of the SPB Method<\/strong> (Your Positioning in Branding), I help entrepreneurs to find the <strong>the power of your identity<\/strong> through the discovery of his <strong>Positioning map<\/strong>. By eliminating the noise in your communication by aligning your narrative axis with your purpose, you can make your brand attractive enough to occupy the leadership position.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m213ig1c-6f2ef095ff80380bc327a791df7a17cf\">\n#top .hr.hr-invisible.av-m213ig1c-6f2ef095ff80380bc327a791df7a17cf{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-m213ig1c-6f2ef095ff80380bc327a791df7a17cf hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m213hw35-2060dc5e7210d52a74043e2fb9c28736'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/www.instagram.com\/edsonaraujo\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-40\" src=\"https:\/\/edsonaraujo.com.br\/new\/wp-content\/uploads\/2024\/10\/instagram-01-1-300x300.png\" alt=\"\" width=\"40\" height=\"40\" srcset=\"https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/instagram-01-1-300x300.png 300w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/instagram-01-1-80x80.png 80w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/instagram-01-1-36x36.png 36w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/instagram-01-1-180x180.png 180w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/instagram-01-1.png 511w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/><\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3vo7-8aaedd1508cb0020c9347fd80a42f8aa\">\n#top .hr.hr-invisible.av-3vo7-8aaedd1508cb0020c9347fd80a42f8aa{\nheight:200px;\n}\n<\/style>\n<div  class='hr av-3vo7-8aaedd1508cb0020c9347fd80a42f8aa hr-invisible  avia-builder-el-7  el_after_av_one_half  avia-builder-el-last'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m221h5fz-48f16456774ea5db52c6366c2e6e0537\">\n.avia-section.av-m221h5fz-48f16456774ea5db52c6366c2e6e0537{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-caravela-002.png);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-m221h5fz-48f16456774ea5db52c6366c2e6e0537 main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap sidebar_right'  data-section-bg-repeat='no-repeat'><div class='container av-section-cont-open' ><div class='template-page content  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50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-3863z-d99a583d652c13de3c22b06b59d2adcd .av-section-color-overlay{\nopacity:0.6;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-3863z-d99a583d652c13de3c22b06b59d2adcd main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_masonry_gallery  av-parallax-section avia-bg-style-parallax av-section-color-overlay-active container_wrap sidebar_right'  data-section-bg-repeat='no-repeat'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1f77z-607500cb991258e402fa38dbc791a0b2\">\n#top .hr.hr-invisible.av-1f77z-607500cb991258e402fa38dbc791a0b2{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-1f77z-607500cb991258e402fa38dbc791a0b2 hr-invisible  avia-builder-el-11  el_before_av_one_full  avia-builder-el-first'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-11j63-4487927530f91c68b336c95e3c1b58a0 av_one_full  avia-builder-el-12  el_after_av_hr  el_before_av_one_half  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2242hv6-1a6907a2f7989f0fd5403a6e7010f66c\">\n#top .av-special-heading.av-m2242hv6-1a6907a2f7989f0fd5403a6e7010f66c{\npadding-bottom:10px;\ncolor:#b78d46;\nfont-size:54px;\n}\nbody .av-special-heading.av-m2242hv6-1a6907a2f7989f0fd5403a6e7010f66c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m2242hv6-1a6907a2f7989f0fd5403a6e7010f66c .av-special-heading-tag{\nfont-size:54px;\n}\n.av-special-heading.av-m2242hv6-1a6907a2f7989f0fd5403a6e7010f66c .special-heading-inner-border{\nborder-color:#b78d46;\n}\n.av-special-heading.av-m2242hv6-1a6907a2f7989f0fd5403a6e7010f66c .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m2242hv6-1a6907a2f7989f0fd5403a6e7010f66c .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m2242hv6-1a6907a2f7989f0fd5403a6e7010f66c .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m2242hv6-1a6907a2f7989f0fd5403a6e7010f66c av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-13  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Who is Edson Araujo<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2x6j-fa5adc0d750fca95050012baf110c868\">\n#top .hr.hr-invisible.av-2x6j-fa5adc0d750fca95050012baf110c868{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-2x6j-fa5adc0d750fca95050012baf110c868 hr-invisible  avia-builder-el-14  el_after_av_heading  avia-builder-el-last'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-1dhq3-b60960adae74f45f8ab739dbc080f277 av_one_half  avia-builder-el-15  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2nov-7291c2171ebce01aa901cdfa08e36468\">\n.avia-image-container.av-2nov-7291c2171ebce01aa901cdfa08e36468 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2nov-7291c2171ebce01aa901cdfa08e36468 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2nov-7291c2171ebce01aa901cdfa08e36468 av-styling- avia-align-center  avia-builder-el-16  avia-builder-el-no-sibling'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-153 avia-img-lazy-loading-not-153 avia_image' src=\"https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_lider-003-1-824x1030.png\" alt='' title='1080x1350_lider 003'  height=\"1030\" width=\"824\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_lider-003-1-824x1030.png 824w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_lider-003-1-240x300.png 240w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_lider-003-1-768x960.png 768w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_lider-003-1-564x705.png 564w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_lider-003-1.png 1080w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-2o26v-ef0337dd28504d742fb9edd4c59e9df5 av_one_half  avia-builder-el-17  el_after_av_one_half  el_before_av_hr  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m224bu4w-e955636153e5a46bc0ca8b2066860cfb\">\n#top .av_textblock_section.av-m224bu4w-e955636153e5a46bc0ca8b2066860cfb .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-m224bu4w-e955636153e5a46bc0ca8b2066860cfb'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>I'm <strong>Edson Araujo<\/strong>, a branding specialist with a clear mission: <strong>serve and inspire<\/strong> people and companies to discover the transformative power of their <strong>identity<\/strong>. I believe that the true value of a brand lies in its authenticity and the impact it generates, both in the <strong>personal relationships<\/strong> how much in <strong>business<\/strong>.<\/p>\n<p>My <strong>overcoming and dreams<\/strong> brought me to the United States 8 years ago, where I dedicate myself to helping entrepreneurs and leaders to <strong>positioning your brands strategically<\/strong>creating real and lasting connections with the market. Through a unique approach that combines <strong>archetypal profile analysis<\/strong>, <strong>communication<\/strong>, <strong>narrative<\/strong> e <strong>symbolism<\/strong>I am developing a <strong>positioning map<\/strong> for each client, allowing their brands to be strong, authentic and inspiring.<\/p>\n<p>I also work as a <strong>brand positioning<\/strong>I'm also a consultant, helping companies to better understand who they are and how they can stand out from the competition. I also own a <strong>digital marketing agency<\/strong> and a <strong>real estate developer<\/strong>This allows me to bring a practical and strategic vision to different business sectors.<\/p>\n<p>My mission is to show that when a brand knows its essence and communicates its <strong>clear identity<\/strong>It generates value, inspires confidence and achieves extraordinary results.<\/p>\n<p>Let's go together <strong>discover the potential of your identity<\/strong> and position your brand for success?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m22d3c6d-6bf17eafeb85314c79ce4a82dcf5cc5e\">\n.avia-image-container.av-m22d3c6d-6bf17eafeb85314c79ce4a82dcf5cc5e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m22d3c6d-6bf17eafeb85314c79ce4a82dcf5cc5e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m22d3c6d-6bf17eafeb85314c79ce4a82dcf5cc5e av-styling- 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https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/assinatura-2-e1728666864415-1500x656.png 1500w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/assinatura-2-e1728666864415-705x308.png 705w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/assinatura-2-e1728666864415.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ydwb-82bd543747a56d605b9bbd6d4bad945f\">\n#top .hr.hr-invisible.av-ydwb-82bd543747a56d605b9bbd6d4bad945f{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-ydwb-82bd543747a56d605b9bbd6d4bad945f hr-invisible  avia-builder-el-20  el_after_av_one_half  avia-builder-el-last'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<div id='av-masonry-1' class='av-masonry av-m22dgcim-f17c7af7f08ab6a7ac6bbc64ceba1d43 noHover av-fixed-size av-no-gap av-hover-overlay-active av-masonry-animation-active 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data-av-masonry-item='53' class='av-masonry-entry isotope-item post-53 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"1080x1350_lecture 001\" alt=\"\"    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_palestra-001.png);\"  title=\"1080x1350_lecture 001\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_sentado-001-824x1030.png\" data-srcset=\"https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_sentado-001-824x1030.png 824w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_sentado-001-240x300.png 240w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_sentado-001-768x960.png 768w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_sentado-001-564x705.png 564w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_sentado-001.png 1080w\" data-sizes=\"(max-width: 824px) 100vw, 824px\"  aria-label=\"image 1080x1350_sentado 001\"  id='av-masonry-1-item-54' data-av-masonry-item='54' class='av-masonry-entry isotope-item post-54 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"1080x1350_sitting 001\" alt=\"\"    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_sentado-001.png);\"  title=\"1080x1350_sitting 001\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_palestra-002-824x1030.png\" data-srcset=\"https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_palestra-002-824x1030.png 824w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_palestra-002-240x300.png 240w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_palestra-002-768x960.png 768w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_palestra-002-564x705.png 564w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_palestra-002.png 1080w\" data-sizes=\"(max-width: 824px) 100vw, 824px\"  aria-label=\"image 1080x1350_palestra 002\"  id='av-masonry-1-item-114' data-av-masonry-item='114' class='av-masonry-entry isotope-item post-114 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"1080x1350_lecture 002\" alt=\"\"    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_palestra-002.png);\"  title=\"1080x1350_lecture 002\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_lider-004-824x1030.png\" data-srcset=\"https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_lider-004-824x1030.png 824w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_lider-004-240x300.png 240w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_lider-004-768x960.png 768w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_lider-004-564x705.png 564w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_lider-004.png 1080w\" data-sizes=\"(max-width: 824px) 100vw, 824px\"  aria-label=\"image 1080x1350_lider 004\"  id='av-masonry-1-item-116' data-av-masonry-item='116' class='av-masonry-entry isotope-item post-116 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"1080x1350_lider 004\" alt=\"\"    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_lider-004.png);\"  title=\"1080x1350_lider 004\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_lider-005-824x1030.png\" data-srcset=\"https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_lider-005-824x1030.png 824w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_lider-005-240x300.png 240w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_lider-005-768x960.png 768w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_lider-005-564x705.png 564w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_lider-005.png 1080w\" data-sizes=\"(max-width: 824px) 100vw, 824px\"  aria-label=\"image 1080x1350_lider 005\"  id='av-masonry-1-item-117' data-av-masonry-item='117' class='av-masonry-entry isotope-item post-117 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"1080x1350_lider 005\" alt=\"\"    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/1080x1350_lider-005.png);\"  title=\"1080x1350_lider 005\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n<div id='av_section_4'  class='avia-section av-230jv-ffe805051abbc2b4eb0675ef2b6113bc main_color avia-section-default avia-no-border-styling  avia-builder-el-22  el_after_av_masonry_gallery  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19q5j-99da37a8d0d8f077564d4ca1e0781641\">\n#top .hr.hr-invisible.av-19q5j-99da37a8d0d8f077564d4ca1e0781641{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-19q5j-99da37a8d0d8f077564d4ca1e0781641 hr-invisible  avia-builder-el-23  el_before_av_one_full  avia-builder-el-first'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1m82r-c07e4d4f6788c04f4cc80e1eda3508fe av_one_full  avia-builder-el-24  el_after_av_hr  el_before_av_one_half  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m22bn06i-efb57224f7fe7a4200685a9de62f79a3\">\n#top .av-special-heading.av-m22bn06i-efb57224f7fe7a4200685a9de62f79a3{\npadding-bottom:10px;\ncolor:#b78d46;\nfont-size:54px;\n}\nbody .av-special-heading.av-m22bn06i-efb57224f7fe7a4200685a9de62f79a3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m22bn06i-efb57224f7fe7a4200685a9de62f79a3 .av-special-heading-tag{\nfont-size:54px;\n}\n.av-special-heading.av-m22bn06i-efb57224f7fe7a4200685a9de62f79a3 .special-heading-inner-border{\nborder-color:#4f4f4f;\n}\n.av-special-heading.av-m22bn06i-efb57224f7fe7a4200685a9de62f79a3 .av-subheading{\nfont-size:20px;\ncolor:#4f4f4f;\n}\nbody .av-special-heading.av-m22bn06i-efb57224f7fe7a4200685a9de62f79a3 .av-special-heading-tag .heading-wrap:before{\nborder-color:#4f4f4f;\n}\nbody .av-special-heading.av-m22bn06i-efb57224f7fe7a4200685a9de62f79a3 .av-special-heading-tag .heading-wrap:after{\nborder-color:#4f4f4f;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m22bn06i-efb57224f7fe7a4200685a9de62f79a3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m22bn06i-efb57224f7fe7a4200685a9de62f79a3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m22bn06i-efb57224f7fe7a4200685a9de62f79a3 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-25  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Get to know the SPB Method <\/h3><div class='av_custom_color av-subheading av-subheading_below'><p>Your Map to Successful Positioning<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v3dn-b491933faad1b82edbead7de0a256ace\">\n#top .hr.hr-invisible.av-v3dn-b491933faad1b82edbead7de0a256ace{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-v3dn-b491933faad1b82edbead7de0a256ace hr-invisible  avia-builder-el-26  el_after_av_heading  avia-builder-el-last'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-1k487-dbf3b5fd5054ff30c0a68c7bc6ed9c0b av_one_half  avia-builder-el-27  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m22bveen-b17cdb9aa408ba5e092cd11fa5d4cabd\">\n#top .av_textblock_section.av-m22bveen-b17cdb9aa408ba5e092cd11fa5d4cabd .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-m22bveen-b17cdb9aa408ba5e092cd11fa5d4cabd'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In today's competitive landscape, the success of a brand goes far beyond just offering products and services. To really conquer the market, your brand needs to <strong>genuinely connect<\/strong> with the public. And this is only possible when there is <strong>clarity about your identity and purpose<\/strong>.<\/p>\n<p>O <strong>SPB method<\/strong> was created for entrepreneurs and business leaders who want to go further. It is designed for those who want to <strong>discover the true potential of your identity<\/strong> and use it to strategically align the brand's positioning. With SPB, your brand becomes <strong>strong, magnetic and irresistible<\/strong>.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-16nw3-271c894fb464bd566200dd22e93ba8e7 av_one_half  avia-builder-el-29  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m22c9692-b0f16db9a971df27a1025d91d44596b7\">\n.avia-image-container.av-m22c9692-b0f16db9a971df27a1025d91d44596b7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m22c9692-b0f16db9a971df27a1025d91d44596b7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m22c9692-b0f16db9a971df27a1025d91d44596b7 av-styling- avia-align-center  avia-builder-el-30  avia-builder-el-no-sibling'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-101 avia-img-lazy-loading-not-101 avia_image' src=\"https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-posocionamento-001-1030x579.png\" alt='' title='slider 1920x1080 positioning 001'  height=\"579\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-posocionamento-001-1030x579.png 1030w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-posocionamento-001-300x169.png 300w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-posocionamento-001-768x432.png 768w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-posocionamento-001-1536x864.png 1536w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-posocionamento-001-1500x844.png 1500w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-posocionamento-001-705x397.png 705w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-posocionamento-001.png 1920w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-1yy6f-5587cec5edbc8b6e4897775877bc4837 av_one_half  avia-builder-el-31  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m22cdcl9-e9e50e03513a989baa4c7d939b21ebd6\">\n.avia-image-container.av-m22cdcl9-e9e50e03513a989baa4c7d939b21ebd6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m22cdcl9-e9e50e03513a989baa4c7d939b21ebd6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m22cdcl9-e9e50e03513a989baa4c7d939b21ebd6 av-styling- avia-align-center  avia-builder-el-32  avia-builder-el-no-sibling'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-86 avia-img-lazy-loading-not-86 avia_image' src=\"https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-caravela-001-1030x579.png\" alt='' title='slider 1920x1080 caravel 001'  height=\"579\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-caravela-001-1030x579.png 1030w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-caravela-001-300x169.png 300w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-caravela-001-768x432.png 768w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-caravela-001-1536x864.png 1536w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-caravela-001-1500x844.png 1500w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-caravela-001-705x397.png 705w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080-caravela-001.png 1920w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-3n1wv-1411d3fa60d88378247478a8b3a0eb30 av_one_half  avia-builder-el-33  el_after_av_one_half  el_before_av_hr  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-329x3-ca33b16221b44a4429e5b0bd276b62e3\">\n#top .av-special-heading.av-329x3-ca33b16221b44a4429e5b0bd276b62e3{\npadding-bottom:10px;\ncolor:#b78d46;\nfont-size:40px;\n}\nbody .av-special-heading.av-329x3-ca33b16221b44a4429e5b0bd276b62e3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-329x3-ca33b16221b44a4429e5b0bd276b62e3 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-329x3-ca33b16221b44a4429e5b0bd276b62e3 .special-heading-inner-border{\nborder-color:#4f4f4f;\n}\n.av-special-heading.av-329x3-ca33b16221b44a4429e5b0bd276b62e3 .av-subheading{\nfont-size:20px;\n}\nbody .av-special-heading.av-329x3-ca33b16221b44a4429e5b0bd276b62e3 .av-special-heading-tag .heading-wrap:before{\nborder-color:#4f4f4f;\n}\nbody .av-special-heading.av-329x3-ca33b16221b44a4429e5b0bd276b62e3 .av-special-heading-tag .heading-wrap:after{\nborder-color:#4f4f4f;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-329x3-ca33b16221b44a4429e5b0bd276b62e3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-329x3-ca33b16221b44a4429e5b0bd276b62e3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-329x3-ca33b16221b44a4429e5b0bd276b62e3 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-34  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >What is the SPB Method?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2yiqf-901420f9725a3627b444a12d2b2ac0f0\">\n#top .hr.hr-invisible.av-2yiqf-901420f9725a3627b444a12d2b2ac0f0{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-2yiqf-901420f9725a3627b444a12d2b2ac0f0 hr-invisible  avia-builder-el-35  el_after_av_heading  el_before_av_textblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-20rx3-d737a14a84621cbf537f6506129fd7fd\">\n#top .av_textblock_section.av-20rx3-d737a14a84621cbf537f6506129fd7fd .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-20rx3-d737a14a84621cbf537f6506129fd7fd'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Over the course of 7 intensive weeks, we will dive deep into your story and map out your identity. Our goal is to <strong>analyze your communication style<\/strong>, <strong>identifying archetypes<\/strong> that best represent your brand and integrate it all into a <strong>branding strategy<\/strong> to create <strong>real and meaningful connections<\/strong> with your audience. All this is done in a practical and effective way so that you can apply the findings to your positioning from the very first week.<\/p>\n<p>You will be clear about <strong>who your brand is<\/strong> and how it should present itself to the market, giving you a <strong>positioning map<\/strong> that will guide your company to success.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14e3n-f0f957af3f3eab6507085cf5f6a39b4c\">\n#top .hr.hr-invisible.av-14e3n-f0f957af3f3eab6507085cf5f6a39b4c{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-14e3n-f0f957af3f3eab6507085cf5f6a39b4c hr-invisible  avia-builder-el-37  el_after_av_one_half  avia-builder-el-last'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m22chsrz-f694431a8efc9369b23b9ac496d1db29\">\n.avia-section.av-m22chsrz-f694431a8efc9369b23b9ac496d1db29{\nbackground-color:#3d3d3d;\nbackground-image:url(https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080_black.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-m22chsrz-f694431a8efc9369b23b9ac496d1db29 main_color avia-section-default avia-no-border-styling  avia-builder-el-38  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap sidebar_right'  data-section-bg-repeat='no-repeat'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2qh5f-50605bc0d940f3c828df5f4f32b84f38\">\n#top .hr.hr-invisible.av-2qh5f-50605bc0d940f3c828df5f4f32b84f38{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-2qh5f-50605bc0d940f3c828df5f4f32b84f38 hr-invisible  avia-builder-el-39  el_before_av_one_half  avia-builder-el-first'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1lcqz-a6808238f8f7b287789d1b34f6e1a831 av_one_half  avia-builder-el-40  el_after_av_hr  el_before_av_one_half  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m22cchp0-404f74d0cfe513b799573f6cf8fb17b9\">\n#top .av-special-heading.av-m22cchp0-404f74d0cfe513b799573f6cf8fb17b9{\npadding-bottom:10px;\ncolor:#b78d46;\nfont-size:40px;\n}\nbody .av-special-heading.av-m22cchp0-404f74d0cfe513b799573f6cf8fb17b9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m22cchp0-404f74d0cfe513b799573f6cf8fb17b9 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-m22cchp0-404f74d0cfe513b799573f6cf8fb17b9 .special-heading-inner-border{\nborder-color:#4f4f4f;\n}\n.av-special-heading.av-m22cchp0-404f74d0cfe513b799573f6cf8fb17b9 .av-subheading{\nfont-size:20px;\n}\nbody .av-special-heading.av-m22cchp0-404f74d0cfe513b799573f6cf8fb17b9 .av-special-heading-tag .heading-wrap:before{\nborder-color:#4f4f4f;\n}\nbody .av-special-heading.av-m22cchp0-404f74d0cfe513b799573f6cf8fb17b9 .av-special-heading-tag .heading-wrap:after{\nborder-color:#4f4f4f;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m22cchp0-404f74d0cfe513b799573f6cf8fb17b9 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m22cchp0-404f74d0cfe513b799573f6cf8fb17b9 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m22cchp0-404f74d0cfe513b799573f6cf8fb17b9 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-41  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Practical and flexible application<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qpfj-adc96aaa8a8a81abebf227190c6fce88\">\n#top .hr.hr-invisible.av-qpfj-adc96aaa8a8a81abebf227190c6fce88{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-qpfj-adc96aaa8a8a81abebf227190c6fce88 hr-invisible  avia-builder-el-42  el_after_av_heading  el_before_av_textblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m22ccyiv-003cdc9ba795471b4b4c939028a6030f\">\n#top .av_textblock_section.av-m22ccyiv-003cdc9ba795471b4b4c939028a6030f .avia_textblock{\nfont-size:15px;\ncolor:#e8e8e8;\n}\n<\/style>\n<section  class='av_textblock_section av-m22ccyiv-003cdc9ba795471b4b4c939028a6030f'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>O <strong>SPB method<\/strong> can be applied in <strong>individual or group<\/strong>depending on your needs. In addition, it is a <strong>practical<\/strong>This means you'll see tangible results quickly. At the end of the 7 weeks, you will have a complete and detailed map in your hands, ready for strategic implementation.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-1o6ln-52f6ad15321644eaca0798f0d9f2bb3c av_one_half  avia-builder-el-44  el_after_av_one_half  el_before_av_hr  flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m22cgl02-d22dd68d6d48a14214fcfef0fced7a7c\">\n#top .av-special-heading.av-m22cgl02-d22dd68d6d48a14214fcfef0fced7a7c{\npadding-bottom:10px;\ncolor:#b78d46;\nfont-size:40px;\n}\nbody .av-special-heading.av-m22cgl02-d22dd68d6d48a14214fcfef0fced7a7c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m22cgl02-d22dd68d6d48a14214fcfef0fced7a7c .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-m22cgl02-d22dd68d6d48a14214fcfef0fced7a7c .special-heading-inner-border{\nborder-color:#4f4f4f;\n}\n.av-special-heading.av-m22cgl02-d22dd68d6d48a14214fcfef0fced7a7c .av-subheading{\nfont-size:20px;\n}\nbody .av-special-heading.av-m22cgl02-d22dd68d6d48a14214fcfef0fced7a7c .av-special-heading-tag .heading-wrap:before{\nborder-color:#4f4f4f;\n}\nbody .av-special-heading.av-m22cgl02-d22dd68d6d48a14214fcfef0fced7a7c .av-special-heading-tag .heading-wrap:after{\nborder-color:#4f4f4f;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m22cgl02-d22dd68d6d48a14214fcfef0fced7a7c .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m22cgl02-d22dd68d6d48a14214fcfef0fced7a7c .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m22cgl02-d22dd68d6d48a14214fcfef0fced7a7c av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-45  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Why is the SPB Method for You?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13awj-0a771793370096ca584ed1abe6d0ea19\">\n#top .hr.hr-invisible.av-13awj-0a771793370096ca584ed1abe6d0ea19{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-13awj-0a771793370096ca584ed1abe6d0ea19 hr-invisible  avia-builder-el-46  el_after_av_heading  el_before_av_textblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m22cgfpv-683ccc09d171ca35f029d107892f3e00\">\n#top .av_textblock_section.av-m22cgfpv-683ccc09d171ca35f029d107892f3e00 .avia_textblock{\nfont-size:15px;\ncolor:#e8e8e8;\n}\n<\/style>\n<section  class='av_textblock_section av-m22cgfpv-683ccc09d171ca35f029d107892f3e00'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>If you are <strong>ready to take the next step<\/strong> and build a brand that truly reflects its essence, <strong>while conquering the market with authenticity and purpose<\/strong>The SPB method is the solution. This method is <strong>made for entrepreneurs looking for more than growth<\/strong> - it is for those who want to create a brand that resonates deeply with their audience and generates consistent, long-term results.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1z4kz-bcca68a37ebaa6b624a00db5cf1c0f6d\">\n#top .hr.hr-invisible.av-1z4kz-bcca68a37ebaa6b624a00db5cf1c0f6d{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-1z4kz-bcca68a37ebaa6b624a00db5cf1c0f6d hr-invisible  avia-builder-el-48  el_after_av_one_half  avia-builder-el-last'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-3x4c3-10828faa6b1b174b8cb6ae1dc55d25a9 main_color avia-section-default avia-no-border-styling  avia-builder-el-49  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1qsff-9101192994ad23d4b47fef856d9e5a7a\">\n#top .hr.hr-invisible.av-1qsff-9101192994ad23d4b47fef856d9e5a7a{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-1qsff-9101192994ad23d4b47fef856d9e5a7a hr-invisible  avia-builder-el-50  el_before_av_one_full  avia-builder-el-first'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-3at3f-170b5876f518331e2a4f4574362567d4 av_one_full  avia-builder-el-51  el_after_av_hr  el_before_av_one_half  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m22cqm4h-2c56fddfe4b42d420f604b408272ca0d\">\n#top .av-special-heading.av-m22cqm4h-2c56fddfe4b42d420f604b408272ca0d{\npadding-bottom:10px;\ncolor:#b78d46;\nfont-size:54px;\n}\nbody .av-special-heading.av-m22cqm4h-2c56fddfe4b42d420f604b408272ca0d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m22cqm4h-2c56fddfe4b42d420f604b408272ca0d .av-special-heading-tag{\nfont-size:54px;\n}\n.av-special-heading.av-m22cqm4h-2c56fddfe4b42d420f604b408272ca0d .special-heading-inner-border{\nborder-color:#4f4f4f;\n}\n.av-special-heading.av-m22cqm4h-2c56fddfe4b42d420f604b408272ca0d .av-subheading{\nfont-size:20px;\n}\nbody .av-special-heading.av-m22cqm4h-2c56fddfe4b42d420f604b408272ca0d .av-special-heading-tag .heading-wrap:before{\nborder-color:#4f4f4f;\n}\nbody .av-special-heading.av-m22cqm4h-2c56fddfe4b42d420f604b408272ca0d .av-special-heading-tag .heading-wrap:after{\nborder-color:#4f4f4f;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-m22cqm4h-2c56fddfe4b42d420f604b408272ca0d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-m22cqm4h-2c56fddfe4b42d420f604b408272ca0d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-m22cqm4h-2c56fddfe4b42d420f604b408272ca0d av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-52  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >How does the SPB Method work?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vih7-1cb496a4261befb95c0316e9735cf364\">\n#top .hr.hr-invisible.av-2vih7-1cb496a4261befb95c0316e9735cf364{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-2vih7-1cb496a4261befb95c0316e9735cf364 hr-invisible  avia-builder-el-53  el_after_av_heading  avia-builder-el-last'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-1ztkz-03964663213e0c481b92ca71b02e98ea av_one_half  avia-builder-el-54  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m22csy6p-5b9ff23f4a9393101c36678f89263ee9\">\n#top .avia-icon-list-container.av-m22csy6p-5b9ff23f4a9393101c36678f89263ee9 .iconlist_icon{\ncolor:#b78d46;\nfont-size:15px;\n}\n#top #wrap_all .avia-icon-list-container.av-m22csy6p-5b9ff23f4a9393101c36678f89263ee9 .av_iconlist_title{\nfont-size:15px;\ncolor:#b78d46;\n}\n.avia-icon-list-container.av-m22csy6p-5b9ff23f4a9393101c36678f89263ee9 .iconlist_content{\nfont-size:17px;\n}\n<\/style>\n<div  class='avia-icon-list-container av-m22csy6p-5b9ff23f4a9393101c36678f89263ee9  avia-builder-el-55  avia-builder-el-no-sibling'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-m22csy6p-5b9ff23f4a9393101c36678f89263ee9 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-m22crvxm-779241f06922e2e514148b18e0ba8260 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue845' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color'  itemprop=\"headline\" >Duration<\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><p>7 weeks<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m22crvxm-9-278099ae9bffdc41287ad11f478ee93e avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue845' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color'  itemprop=\"headline\" >Format<\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><p>3 face-to-face meetings and 4 online (1 hour per session)<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m22crvxm-8-3b456fef005da9e25397ebd59cf9a738 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue845' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color'  itemprop=\"headline\" >Objective<\/div><\/header><div class='iconlist_content'  itemprop=\"text\" ><p>Align your brand's positioning through an in-depth analysis of identity, archetypes, symbols, communication profile and narrative. At the end, you will have your <strong>positioning map<\/strong> ready for practical application.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div><div  class='flex_column av-1eelf-cd1c384af9c66ad4cecbe3ee0faa74cb av_one_half  avia-builder-el-56  el_after_av_one_half  el_before_av_hr  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m22cv6ru-e8616fd679495d9d78656cd87809af56\">\n#top .av-special-heading.av-m22cv6ru-e8616fd679495d9d78656cd87809af56{\npadding-bottom:10px;\ncolor:#4f4f4f;\nfont-size:40px;\n}\nbody .av-special-heading.av-m22cv6ru-e8616fd679495d9d78656cd87809af56 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-m22cv6ru-e8616fd679495d9d78656cd87809af56 .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-m22cv6ru-e8616fd679495d9d78656cd87809af56 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el_before_av_hr  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Ready to Transform Your Brand?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q1a3-d29eff709201318aca63f8d2f00bf800\">\n#top .hr.hr-invisible.av-q1a3-d29eff709201318aca63f8d2f00bf800{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-q1a3-d29eff709201318aca63f8d2f00bf800 hr-invisible  avia-builder-el-58  el_after_av_heading  el_before_av_textblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m22cwsgh-1d2d0ea5b42023a0fc7d93922fe853ad\">\n#top .av_textblock_section.av-m22cwsgh-1d2d0ea5b42023a0fc7d93922fe853ad .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-m22cwsgh-1d2d0ea5b42023a0fc7d93922fe853ad'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>If you want to take the next step in building a strong, connected and authentic brand, fill in your name and contact details now, and I'll get in touch with you myself.<\/p>\n<p>Find out how <strong>SPB method<\/strong> can transform your brand and take it to the next level.<\/p>\n<\/div><\/section><br \/>\n<form action=\"https:\/\/edsonaraujo.com.br\/en\/\" method=\"post\" data-fields-with-error=\"Found errors in the following field(s):\" class=\"avia_ajax_form av-form-labels-hidden   avia-builder-el-60  el_after_av_textblock  avia-builder-el-last  av-custom-form-color av-dark-form\" data-avia-form-id=\"1\" data-avia-redirect='' data-trp-original-action=\"https:\/\/edsonaraujo.com.br\/en\/\" ><fieldset><p class='first_form  form_element form_fullwidth' id='element_avia_1_1'><label for=\"avia_1_1\">Your Name <abbr 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