{"id":133,"date":"2024-10-11T12:49:57","date_gmt":"2024-10-11T15:49:57","guid":{"rendered":"https:\/\/edsonaraujo.com.br\/new\/?page_id=133"},"modified":"2025-01-02T08:41:43","modified_gmt":"2025-01-02T11:41:43","slug":"quem-sou","status":"publish","type":"page","link":"https:\/\/edsonaraujo.com.br\/en\/quem-sou\/","title":{"rendered":"Who I am"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14zcr9-3dfff08a4e7d19043ec839082e681355\">\n.avia-section.av-14zcr9-3dfff08a4e7d19043ec839082e681355{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/slider-1920x1080_atendimento.png);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-14zcr9-3dfff08a4e7d19043ec839082e681355 .av-section-color-overlay{\nopacity:0.7;\nbackground-color:#020202;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-14zcr9-3dfff08a4e7d19043ec839082e681355 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-section-color-overlay-active container_wrap sidebar_right'  data-section-bg-repeat='no-repeat'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-133'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b4kyf9-bff93d4d36b707568495443467807fa7\">\n#top .hr.hr-invisible.av-b4kyf9-bff93d4d36b707568495443467807fa7{\nheight:200px;\n}\n<\/style>\n<div  class='hr av-b4kyf9-bff93d4d36b707568495443467807fa7 hr-invisible  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-b1iw8d-37aa8c818b60617a34e1fdc95c21d453 av_one_half  avia-builder-el-2  el_after_av_hr  el_before_av_hr  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-au16ct-e768fa1f4f588f03b500a1fc363757b3\">\n#top .av-special-heading.av-au16ct-e768fa1f4f588f03b500a1fc363757b3{\npadding-bottom:10px;\ncolor:#b78d46;\nfont-size:56px;\n}\nbody .av-special-heading.av-au16ct-e768fa1f4f588f03b500a1fc363757b3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-au16ct-e768fa1f4f588f03b500a1fc363757b3 .av-special-heading-tag{\nfont-size:56px;\n}\n.av-special-heading.av-au16ct-e768fa1f4f588f03b500a1fc363757b3 .special-heading-inner-border{\nborder-color:#b78d46;\n}\n.av-special-heading.av-au16ct-e768fa1f4f588f03b500a1fc363757b3 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-au16ct-e768fa1f4f588f03b500a1fc363757b3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-au16ct-e768fa1f4f588f03b500a1fc363757b3 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-au16ct-e768fa1f4f588f03b500a1fc363757b3 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Who I am<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-apdz2d-65d9bce1abdaee7ae45bb82bd5c306b6\">\n#top .av_textblock_section.av-apdz2d-65d9bce1abdaee7ae45bb82bd5c306b6 .avia_textblock{\nfont-size:17px;\ncolor:#d8d8d8;\n}\n<\/style>\n<section  class='av_textblock_section av-apdz2d-65d9bce1abdaee7ae45bb82bd5c306b6'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>I'm <strong>Edson Araujo<\/strong>, a branding specialist with a clear mission: <strong>serve and inspire<\/strong> people and companies to discover the transformative power of their <strong>identity<\/strong>. I believe that the true value of a brand lies in its authenticity and the impact it generates, both in the <strong>personal relationships<\/strong> how much in <strong>business<\/strong>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m24zme43-7d989c2e43fa91fe30f4f1879e9b6c58\">\n#top .av_textblock_section.av-m24zme43-7d989c2e43fa91fe30f4f1879e9b6c58 .avia_textblock{\nfont-size:17px;\ncolor:#d8d8d8;\n}\n<\/style>\n<section  class='av_textblock_section av-m24zme43-7d989c2e43fa91fe30f4f1879e9b6c58'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-47 size-medium\" src=\"https:\/\/edsonaraujo.com.br\/new\/wp-content\/uploads\/2024\/10\/assinatura-e1728666927530-300x136.png\" alt=\"\" width=\"300\" height=\"136\" srcset=\"https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/assinatura-e1728666927530-300x136.png 300w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/assinatura-e1728666927530-1030x466.png 1030w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/assinatura-e1728666927530-768x348.png 768w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/assinatura-e1728666927530-1536x695.png 1536w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/assinatura-e1728666927530-1500x679.png 1500w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/assinatura-e1728666927530-705x319.png 705w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/assinatura-e1728666927530.png 1843w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ak33x9-147577e038a2544d82ac4ea02d110c43\">\n#top .hr.hr-invisible.av-ak33x9-147577e038a2544d82ac4ea02d110c43{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-ak33x9-147577e038a2544d82ac4ea02d110c43 hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-aa5du5-af7ee3a95e74d062af775661eb4e7fa3'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"https:\/\/www.instagram.com\/edsonaraujo\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-40\" src=\"https:\/\/edsonaraujo.com.br\/new\/wp-content\/uploads\/2024\/10\/instagram-01-1-300x300.png\" alt=\"\" width=\"40\" height=\"40\" srcset=\"https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/instagram-01-1-300x300.png 300w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/instagram-01-1-80x80.png 80w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/instagram-01-1-36x36.png 36w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/instagram-01-1-180x180.png 180w, https:\/\/edsonaraujo.com.br\/wp-content\/uploads\/2024\/10\/instagram-01-1.png 511w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/><\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a4s0f1-53990a8cfddbb0ebb00d199d3d3ea38b\">\n#top .hr.hr-invisible.av-a4s0f1-53990a8cfddbb0ebb00d199d3d3ea38b{\nheight:200px;\n}\n<\/style>\n<div  class='hr av-a4s0f1-53990a8cfddbb0ebb00d199d3d3ea38b hr-invisible  avia-builder-el-8  el_after_av_one_half  avia-builder-el-last'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9p605x-627ee421174d69a569541ba231c14a1c\">\n.avia-section.av-9p605x-627ee421174d69a569541ba231c14a1c .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-9p605x-627ee421174d69a569541ba231c14a1c main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_masonry_gallery  avia-bg-style-parallax av-section-color-overlay-active container_wrap sidebar_right'  ><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-133'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9iom5p-dd99984ee5f0d4e60727f401356dedbc\">\n#top .hr.hr-invisible.av-9iom5p-dd99984ee5f0d4e60727f401356dedbc{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-9iom5p-dd99984ee5f0d4e60727f401356dedbc hr-invisible  avia-builder-el-10  el_before_av_one_half  avia-builder-el-first'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-8x9z3p-6d2f03a19eae825cd0a3a9908803a98f av_one_half  avia-builder-el-11  el_after_av_hr  el_before_av_one_half  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8cdcyt-09849aa135acfff20032b1a30f2f051e\">\n#top .av_textblock_section.av-8cdcyt-09849aa135acfff20032b1a30f2f051e .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-8cdcyt-09849aa135acfff20032b1a30f2f051e'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>I was born in Rio de Janeiro, and from a very early age, I already stood out in the <strong>arts, drawing, painting, sculpture, poetry and music.<\/strong><\/p>\n<p>My formal career began at the age of 14. And although I studied law, business and music, I always developed my artistic potential, <strong>transforming this potential into a creative agency at the age of 29.<\/strong><\/p>\n<p>Working with identity and positioning in branding have always been passions of my career as a creative entrepreneur. And this is a reflection of my desire to <strong>making my clients' stories reveal value<\/strong>, meaning, significance and purpose.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-sub-av-m5f99hm3-c4f08926b1d8aa1dc9613e6443d968f1\">\n#top .avia-progress-bar-container .avia-progress-bar.av-m5f93ufw-ba4cb4ec10c72f6cb280b84ff4fe404e .bar{\nwidth:100%;\n}\n#top .avia-progress-bar-container .avia-progress-bar.av-m5f93ufw-9-003519541b6e5cc108a9a7b391a75e03 .bar{\nwidth:100%;\n}\n#top .avia-progress-bar-container .avia-progress-bar.av-m5f93ufw-8-fbbe9ca57fa5b3ee8cc9a214ad8ed185 .bar{\nwidth:100%;\n}\n#top .avia-progress-bar-container .avia-progress-bar.av-m5f93ufw-7-ecf225f889bd33e66bc2d74127aa86f4 .bar{\nwidth:100%;\n}\n#top .avia-progress-bar-container .avia-progress-bar.av-m5f93ufw-6-1e35f3198b0a6618f4905f59663ab7b8 .bar{\nwidth:100%;\n}\n#top .avia-progress-bar-container .avia-progress-bar.av-m5f93ufw-5-7753b2e78bc87dbee4385878f2bd6b8b .bar{\nwidth:100%;\n}\n#top .avia-progress-bar-container .avia-progress-bar.av-m5f93ufw-4-ef62d50e8718356247fa87e349c8682a .bar{\nwidth:100%;\n}\n#top .avia-progress-bar-container .avia-progress-bar.av-m5f93ufw-3-8f5d0e7c54d5e2e450ac4d6b15a9a291 .bar{\nwidth:100%;\n}\n<\/style>\n<div  class='avia-progress-bar-container av-m5f99hm3-c4f08926b1d8aa1dc9613e6443d968f1 av-striped-bar av-animated-bar avia_animate_when_almost_visible  avia-builder-el-13  el_after_av_textblock  avia-builder-el-last'><div class='avia-progress-bar av-m5f93ufw-ba4cb4ec10c72f6cb280b84ff4fe404e icon-bar-no theme-color-bar theme-color-bar icon-bar-no'><div class=\"progressbar-title-wrap\"><div class='progressbar-icon'><span class='progressbar-char' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'><\/span><\/div><div class='progressbar-title'>Husband and father<\/div><\/div><div class=\"progress\"><div class=\"bar-outer\"><div class='bar' data-progress='100'><\/div><\/div><\/div><\/div><div class='avia-progress-bar av-m5f93ufw-9-003519541b6e5cc108a9a7b391a75e03 icon-bar-no theme-color-bar theme-color-bar icon-bar-no'><div class=\"progressbar-title-wrap\"><div class='progressbar-icon'><span class='progressbar-char' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'><\/span><\/div><div class='progressbar-title'>Christian with a mission<\/div><\/div><div class=\"progress\"><div class=\"bar-outer\"><div class='bar' data-progress='100'><\/div><\/div><\/div><\/div><div class='avia-progress-bar av-m5f93ufw-8-fbbe9ca57fa5b3ee8cc9a214ad8ed185 icon-bar-no theme-color-bar theme-color-bar icon-bar-no'><div class=\"progressbar-title-wrap\"><div class='progressbar-icon'><span class='progressbar-char' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'><\/span><\/div><div class='progressbar-title'>Entrepreneur with a purpose<\/div><\/div><div class=\"progress\"><div class=\"bar-outer\"><div class='bar' data-progress='100'><\/div><\/div><\/div><\/div><div class='avia-progress-bar av-m5f93ufw-7-ecf225f889bd33e66bc2d74127aa86f4 icon-bar-no theme-color-bar theme-color-bar icon-bar-no'><div class=\"progressbar-title-wrap\"><div class='progressbar-icon'><span class='progressbar-char' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'><\/span><\/div><div class='progressbar-title'>Artist by nature<\/div><\/div><div class=\"progress\"><div class=\"bar-outer\"><div class='bar' data-progress='100'><\/div><\/div><\/div><\/div><div class='avia-progress-bar av-m5f93ufw-6-1e35f3198b0a6618f4905f59663ab7b8 icon-bar-no theme-color-bar theme-color-bar icon-bar-no'><div class=\"progressbar-title-wrap\"><div class='progressbar-icon'><span class='progressbar-char' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'><\/span><\/div><div class='progressbar-title'>Triathlete: Because life is on the move<\/div><\/div><div class=\"progress\"><div class=\"bar-outer\"><div class='bar' data-progress='100'><\/div><\/div><\/div><\/div><div class='avia-progress-bar av-m5f93ufw-5-7753b2e78bc87dbee4385878f2bd6b8b icon-bar-no theme-color-bar theme-color-bar icon-bar-no'><div class=\"progressbar-title-wrap\"><div class='progressbar-icon'><span class='progressbar-char' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'><\/span><\/div><div class='progressbar-title'>Speaker: I open my mouth and I speak<\/div><\/div><div class=\"progress\"><div class=\"bar-outer\"><div class='bar' data-progress='100'><\/div><\/div><\/div><\/div><div class='avia-progress-bar av-m5f93ufw-4-ef62d50e8718356247fa87e349c8682a icon-bar-no theme-color-bar theme-color-bar icon-bar-no'><div class=\"progressbar-title-wrap\"><div class='progressbar-icon'><span class='progressbar-char' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'><\/span><\/div><div class='progressbar-title'>Writer: What has Value has History<\/div><\/div><div class=\"progress\"><div class=\"bar-outer\"><div class='bar' data-progress='100'><\/div><\/div><\/div><\/div><div class='avia-progress-bar av-m5f93ufw-3-8f5d0e7c54d5e2e450ac4d6b15a9a291 icon-bar-no theme-color-bar theme-color-bar icon-bar-no'><div class=\"progressbar-title-wrap\"><div class='progressbar-icon'><span class='progressbar-char' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'><\/span><\/div><div class='progressbar-title'>Mentoring Leaders<\/div><\/div><div class=\"progress\"><div class=\"bar-outer\"><div class='bar' data-progress='100'><\/div><\/div><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-8kqud1-e3baaf7aca4281e539ce2c92fd77dc89 av_one_half  avia-builder-el-14  el_after_av_one_half  el_before_av_hr  flex_column_div'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m24zqy1b-c4fd8049029a858e011107063cd17b47\">\n#top .av_textblock_section.av-m24zqy1b-c4fd8049029a858e011107063cd17b47 .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-m24zqy1b-c4fd8049029a858e011107063cd17b47'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>I believe in the power of identity to define purpose and positioning. That's why I've dedicated my career to bringing content that educates entrepreneurs on how to position themselves in their branding, revealing the map of positioning.<\/p>\n<p>I'm an entrepreneur and run a number of companies in Brazil and the United States, such as <strong><a href=\"http:\/\/tribocom.com\">Tribocom Group<\/a> <\/strong>and <a href=\"http:\/\/creativespear.com\"><strong>Creative Spear<\/strong><\/a> Digital Marketing agencies and <strong><a href=\"http:\/\/thesharpspear.com\">Sharp Spear<\/a><\/strong>a real estate developer.<\/p>\n<p><strong>I am on a path of success and prosperity, navigating my branding, and I invite you to follow this path, discovering your positioning map, through the SPB Method - Your Positioning in Branding.<\/strong><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-80jxdp-c86ce28d0c5b297cff93456bb911ecfa\">\n#top 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